The American Journal of Sporting Opinion
12 April 2008
Vol. 10, pp. 5-64
"The Best Sports You've Never Heard Of, Part I"
by Daniel J. Friedman
Extreme ironing is perhaps the greatest sport you've never heard of. Why haven't you heard of it? Good question! You're welcome.
The Extreme Ironing Bureau claims to be the home and promotional hub of extreme ironing, in all it's glory. And yet, despite the Bureau's "best" efforts, extreme ironing remains mired in obscurity. If it's so extreme, then why isn't it in the Extreme Games, or X-Games? Another good question!
One answer, of course, is that extreme ironing isn't actually extreme. Seeing as the definition of "extreme" is "utmost or exceedingly great in degree," I think that there is no denying that extreme ironing takes the sport of ironing to its greatest degree. Ironing on top of mountains, trees, the Arctic, and under water are, in my opinion, among the most extreme places to even consider ironing.
So, if extreme ironing is definitively extreme, why isn't it featured in the Extreme Games? Lack of proper marketing, that's why! When was the last time you saw an extreme ironing poster or TV ad? Do you know the extreme ironing jingle? No? Of course not! There is none!
This is just like what FOX did to Arrested Development, but fans of X-Sports shouldn't sit idly by and watch extreme ironing get prematurely cancelled! Open your window, stick your head out, and yell, "I'm mad as hell, and I'd like to see some extreme ironing coverage on ESPN2 or maybe the Outdoor Life Network; they don't have anything else to air anyway!"
12 April 2008
Vol. 10, pp. 5-64
"The Best Sports You've Never Heard Of, Part I"
by Daniel J. Friedman
Extreme ironing is perhaps the greatest sport you've never heard of. Why haven't you heard of it? Good question! You're welcome.The Extreme Ironing Bureau claims to be the home and promotional hub of extreme ironing, in all it's glory. And yet, despite the Bureau's "best" efforts, extreme ironing remains mired in obscurity. If it's so extreme, then why isn't it in the Extreme Games, or X-Games? Another good question!
One answer, of course, is that extreme ironing isn't actually extreme. Seeing as the definition of "extreme" is "utmost or exceedingly great in degree," I think that there is no denying that extreme ironing takes the sport of ironing to its greatest degree. Ironing on top of mountains, trees, the Arctic, and under water are, in my opinion, among the most extreme places to even consider ironing.
So, if extreme ironing is definitively extreme, why isn't it featured in the Extreme Games? Lack of proper marketing, that's why! When was the last time you saw an extreme ironing poster or TV ad? Do you know the extreme ironing jingle? No? Of course not! There is none!
This is just like what FOX did to Arrested Development, but fans of X-Sports shouldn't sit idly by and watch extreme ironing get prematurely cancelled! Open your window, stick your head out, and yell, "I'm mad as hell, and I'd like to see some extreme ironing coverage on ESPN2 or maybe the Outdoor Life Network; they don't have anything else to air anyway!"
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